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How to Advertise a Video Game
The guys over at Penny Arcade are used to blazing their own path. Over the past several years, they have been some of the most outspoken and rude (by most standards) game critics on the net. This heavy dose of realism mixed with massive amounts of humor is what makes the comics and posts on their site so appealing.

This week, their first ever video game was released, Penny Arcade Adventures: On The Rain-Slick Precipice of Darkness: Episode 1. Everyone, including themselves, knew this may have been a bad idea. They've pissed off a lot of people by being hyper critical of their games. Now the shoe was on the other foot.

Who knows who this mysterious poster over at the Game|Life blog is, but ddf is not a fan.

So what do the guys at Penny Arcade do about this ridiculous attempt at blog trolling? They use it in their advertising campaign for the title! Check out their official ads below. I hope ddf is happy now!

Edit: I cross posted this entry over at the NWR Blog.
By Mike on May 23, 2008 at 11:03am EDT Topic(s): penny arcade adventures: on the rain-slick precipice of darkness: episode 1 games advertising trolling

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